WOW - I'm not crazy
Category
Motion Graphics
Industry
Character Design
Year
2023
Software
After Effects
Description
AJR is an American indie pop group formed in 2005 in New York, consisting of the Met brothers: Adam, Jack, and Ryan. The lyric video for this project, that was created entirely in motion graphics. It is based on a segment of "Wow I'm not crazy," a popular track from their second album.
My first approach to the Motion Design
This project was created during my Motion Design course at NABA (New Academy of Fine Arts) and marks my very first experience in the world of motion graphics. The task was to design and animate a lyric video for a song, and I chose an AJR track because of their dynamic and visually inspiring music. This experience taught me how to effectively blend audio and visuals, maintain rhythm in animations, and express the mood of a song through creative visuals. Looking back, it was a pivotal moment in my journey as a designer and solidified my interest in motion design as an essential branch of graphic design.
Final Result
From storyboarding to creating smooth transitions and synchronised typography, this project challenged me to explore the fundamental principles of motion design. It was here that I discovered my passion for bringing graphic elements to life through movement.