IKEA - Unofficial Booklet
Category
Editorial Design
Industry
Interior Design
Year
2021
Software
InDesign
Description
Ingvar Feodor Kamprad, the founder of IKEA was born in Elmtaryd, Sweden on March 30th 1926. Close to the Agunnaryd Village in Sweden. The province called Smàland, was chosen by Ingvar as this name would be assigned to the children’s section in Ikea's stores, as it reminded Kamprad of his childhood. As a matter of fact, all of the important locations in his life have a correlation to the IKEA brand. The project's name: "IKEA": Ingvar, Kamprad, Elmtaryd, Agunnaryd. This book catalogues all of the products that Ikea offers, from 1943 right up to the present day; explaining the history of the company, from its inception to the company's best sellers and even customers' favourite products.
A Deep Dive in Editorial Design
This project is a creative exploration of IKEA’s iconic design language, reimagined in an unofficial editorial format. The booklet merges minimalistic aesthetics with bold typography, vibrant imagery, and functional layouts that reflect IKEA’s brand ethos: simplicity, accessibility, and modernity.This unofficial booklet showcases my ability to interpret and elevate a brand’s visual identity into editorial formats, blending creativity with brand consistency to deliver a seamless user experience.
